Meet The Team

The FSFC Team has a passion for the floral industry and for supporting our colleagues in making their business visions a reality! I am proud to say our consultants are among the best in their fields and provide decades of experience to address your needs.  Specializing in entrepreneurship, business development, operations management, creative merchandising and display, floral design, commercial decor, special events, and education this group of individuals are committed to your success. 

Now, how can we help?  Reach out and let us know what you need. 


Laura L. Parker AIFD, CF, MBA

Founder & Lead Consultant 


Laura L. Parker AIFD, CF, MBA owns Fresh Start Floral Consulting LLC and has a passion for helping floral creative business owners and designers navigate the challenges they face every day. She has been where they are having operated a successful flower shop and floral school. Laura’s design specialty is Liturgical Floral Art, and genre of design that interprets scripture and spiritual text into floral designs that tell a story. She holds a Masters of Business Administration & Entrepreneurship, along with 30 years of floral retailing and design experience. 

“We do important work in the floral industry, it has value, and it has a purpose.”

M: 248-245-5348

Kim Slocum

Merchandising and Display Consultant


Kim is a display and merchandising expert with nearly three decades of experience with retailers like Tiffany's, Macy's, and numerous local shops.  Her insight and knowledge are as enlightening as her positive attitude! 

Kim owns Prop World, an eclectic collection of commercial display and event props servicing the greater Ann Arbor and Detroit Michigan markets.  For more information visit her website

M: 734-260-1958